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Our Approach to Product Design

NIX is a global software development company that strives to bring forth outstanding user experiences that capture the essence of your brand. Our adept design team excels in creating diverse solutions, whether they involve designing single-purpose applications or complex systems boasting rich user interfaces and multiple user roles. We stand out in our ability to deeply comprehend the target audience and their behavioral patterns. This enables us to deliver exceptional designs that are intricately customized to meet the distinct objectives of every business.

At the core of every design lies a human touch, and we care about creating fundamentally relevant and outstanding solutions. By harnessing our three decades of experience and profound expertise in human-centered design, we’re committed to delivering end products that are functionally relevant, visually captivating, and easy-to-use across all platforms.

Product Design Solutions

  • Full-cycle Product Design

  • Dedicated Design Team

  • Design Audit

Design Services

We provide end-to-end custom software digital design services—from concept and discovery phase to ready-to-go polished product—by incorporating top-notch design methodologies with the power of tech to cater to both your business and users’ needs.

Dedicated Team

Our turnkey team bolsters your design competencies and addresses gaps in specialized knowledge, whether by working as a stand-alone team or as an extension of the in-house team. By doing so, we facilitate the prompt delivery of ideas and solutions to expedite your project’s progress.

Design Services

Our design consulting entails auditing existing applications or advising on the best practices for new ones—ranging from basic requirements such as UX/UI audits to assessing existing solutions for compliance with accessibility standards and evaluating the viability of a product. As a result, our expert team provides you with a detailed roadmap with prioritized enhancements in those areas where a product/software lacks the required flexibility, accessibility, or general availability.

Product Design Capabilities

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Digital Product Design

We create market-ready digital product designs that are appealing, accessible, and responsive and effectively convey brand values while delivering an exceptional user experience across all devices. Our professional software product design services cater to a diverse range of web and mobile solutions, including social media apps, complex e-commerce systems, SaaS applications, and large enterprise-level platforms. Our digital product design services include: 

  • Website design
  • Cross-platform application design 
  • Mobile app design 
  • E-commerce design
  • Web application & platform design
  • Enterprise systems design
Design Services
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Design Services
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Visual Interface Design

We provide professional UI/UX design services to help you build user-centric and responsive software solutions that are seamless both inside and outside. Our approach involves extensive research and analysis of user and business requirements, followed by meticulous design of user flows and wireframes. To ensure a smooth user experience, we build and test prototypes, incorporating the latest UI trends and standards. Our design team aims to strike a balance between usability and visual appeal, resulting in a seamless and engaging product. Our UI/UX design services cover:

  • Wireframing & Prototyping
  • UX Audit
  • Cross-platform compatibility
  • UI Design & Interactions
  • Responsive Design
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Design Services
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Market & User Research

We offer a flexible approach to user research that precisely aligns with your requirements, taking into account the stage of your product and your current business objectives. Whether you’re at the early ideation phase, or seeking to optimize an existing product to gain a competitive edge, our tailored UX research services provide actionable insights that inform the development of exceptional user experiences, specifically designed to cater to your unique needs.

  • In-depth user and stakeholders Interviews
  • User personas & storyboards
  • Usability heuristics
  • Information architecture
  • Competitor analysis
  • Wireframing & prototyping
  • Customer journey map
  • A/B testing
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Accessibility Design

Our team conducts thorough accessibility audits to ensure that your products fully adhere to accessibility standards and regulations such as the Web Content Accessibility Guidelines (WCAG 2). NIX team combines manual testing with automatic scanning to deliver expert evaluation reports on accessibility compliance that include expert suggestions to meet compliance standards—both from design and development perspectives. This helps businesses mitigate legal risks and enhance brand reputation, leading to genuine growth through embracing digital accessibility. Our accessibility compliance services include, but are not limited to:

  • Manual and Automated Accessibility Audits
  • Accessibility Remediation and Development
  • Accessibility Action plan
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Brand Identity & Style

We specialize in helping our clients distinguish themselves in the market by expertly conveying their brand’s personality, values, and messaging through various media channels. With our deep knowledge of brand guidelines, logo design, and marketing assets, we ensure that your brand’s visuals are eye-catching and strategically designed to promote your product effectively, attract more users, and establish a unified brand image, leaving a lasting impression on your digital product. Our comprehensive brand identity services encompass the following:

  • Brand Guidelines
  • Marketing Asset Design
  • Logo Design
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Motion, 3D & Interactive Design

With vibrant motion graphics and interactive user interfaces that invite exploration, we create an immersive digital experience that leaves an imprint and spurs call-to-action. We model and render 3D objects, environments, and characters that can be incorporated into your product, boosting user engagement and elevating your online presence.

Our expertise in crafting breathtaking AR and VR applications will allow your users to explore virtual spaces or overlay digital content onto the real world setting your brand apart.

On top of that, we create dynamic and visually compelling video presentations that showcase the best aspects of a company’s work or portfolio.

  • Motion and micro-animation design
  • AR\VR design
  • 3d design for web
  • Showreels
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Product Design Process

Through years of successful operations, we’ve refined our process for providing exceptional design services. We adhere to established design standards, workflows, and guidelines to ensure that you receive the product you require, produced by adept designers within the set timeframe.

While the following steps represent our ideal process, we understand that every project is unique. At NIX, we understand that no two projects are the same, which is why we embrace the opportunity to customize our workflow to meet your unique challenges.

    • Q&A workshop with the client
    • Competitive analysis
    • Visual research
    • Defining and prioritizing GUI artifacts
    • Drafting information architecture & data flows
    • Personas and user journey mapping
    • Clickable wireframes and prototyping
    • App architecture for better conceptual understanding 
    • Idea validation & acceptance criteria feasibility through PoC
    • Design concept creation according to the client’s brand book or unique corporate style
    • Design mockup refinement
    • UI kit or design system preparation
    • UI review
    • A/B testing
    • Metrics analysis   
    • UX audit
    • Usability testing
    • User surveys
  • Discovery

    • Q&A workshop with the client
    • Competitive analysis
    • Visual research
    • Defining and prioritizing GUI artifacts
    • Drafting information architecture & data flows
  • UX Planning

    • Personas and user journey mapping
    • Clickable wireframes and prototyping
    • App architecture for better conceptual understanding 
    • Idea validation & acceptance criteria feasibility through PoC
  • UI Creation & Design

    • Design concept creation according to the client’s brand book or unique corporate style
    • Design mockup refinement
    • UI kit or design system preparation
    • UI review
  • Maintenance & Testing

    • A/B testing
    • Metrics analysis   
    • UX audit
    • Usability testing
    • User surveys

OUTPUT OF THE DESIGN PROCESS:

  • UI/UX final blueprint for development—wireframes, concepts, prototypes, and user testing in the chosen format (source design files, project specification for developers in Zeplin, Adobe XD, Figma, InVision)
  • Style guide with specification of fonts, sizes, styles of elements and their states
  • Clickable prototype and/or application scheme
  • Further support of the development team

What You Get With NIX

  • One-stop shop

    From strategy and planning to market-ready solutions, continuous support, enhancements, and promotion.

  • Client-centric Approach

    Your business isn’t static, and neither are we—our adaptable approach ensures your software keeps pace with your needs.

  • Seasoned Expertise

    Decades-honed expertise across various domains and thousands of projects translates into solutions that hit the mark.

  • 360-degree Approach

    We listen first, build second—exploring every angle and uncovering all potential solutions to pinpoint the best-fitting one.

  • Mature and Transparent Processes

    Our time-tested delivery process drives results, fosters team alignment via consistent communication, and remains adaptable to new challenges.

  • Industry Recognition

    Our strategic alliances with AWS, Microsoft, and GCP translate into better technical solutions and conditions for your business.

  • Involvement and Versatility

    We take delivery ownership of every project, driving measurable impact beyond just execution.

  • Executive Level Support

    Strategic agility, rapid escalations, and hands-on leadership—your project moves forward without bottlenecks.

Julia Fedotova

Julia has 8+ years’ experience in web and mobile design, business analysis, and product ownership. She creates visually stunning, responsive, and user-friendly products that align with business and user goals.

Lead UX/UI Designer

Julia has 8+ years’ experience in web and mobile design, business analysis, and product ownership. She creates visually stunning, responsive, and user-friendly products that align with business and user goals.

Mike Mykhailov

Being a proactive leader, Mike’s driving force is to assist businesses in leveraging technology to create robust and scalable software solutions that will endure in an ever-changing market.

Software Solutions Consultant

Being a proactive leader, Mike’s driving force is to assist businesses in leveraging technology to create robust and scalable software solutions that will endure in an ever-changing market.

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Relevant Case Studies

We really care about project success. At the end of the day, happy clients watching how their application is making the end user’s experience and life better are the things that matter.

View all case studies

Alienware Arena App—App for Gaming Portal

Entertainment

Success Story Alienware Arena App—App for Gaming Portal image

vSentry—AI Web App for Vehicle Monitoring

Cybersecurity

Electronics

Success Story vSentry—AI Web App for Vehicle Monitoring image

Vuze Camera

Electronics

Success Story Vuze Camera image

Akita Trading Platform

Gambling & Casinos

Success Story Akita Trading Platform image

Website and Mobile App Redesign for Panda London

Retail and E-commerce

Success Story Website and Mobile App Redesign for Panda London image

Taxi App for Drivers with Smart Maps

Transport

Success Story Taxi App for Drivers with Smart Maps  image

ThinkUp—Mobile App for Affirmations

Wellness & Sport

Success Story ThinkUp—Mobile App for Affirmations image

Telemedicine App

Healthcare

Telecom

Success Story Telemedicine App image
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What Our Clients Say

Jeremy Reither photo

Jeremy Reither

Consultant & Advisor at DemandSide

Ilya Kottel photo

Ilya Kottel

VP R&D at HumanEyes

Noam Shalit photo

Noam Shalit

COO at SafeRide Technologies Ltd

FAQs on Product & Web Design Services

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What does product design include?

Good visual design improves your app’s look and feel, but true product design goes further—it aligns business goals, user needs, and technical feasibility. It combines research, UX strategy, interface design, accessibility, and testing to create digital products that are not only beautiful but also intuitive and effective.
With our digital product and web design services, we make sure your solution is user-friendly, accessible, and enjoyable to use—helping you focus on features that really matter.

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How much do product design services cost?

The overall cost of product design depends on the project’s scope, complexity, and business goals, as well as the experience level of the design team.


At NIX, we offer design consulting that helps estimate your project accurately and find the best-fitting approach that meets both your needs and your budget.

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What is digital product design?

Digital product design covers the creation of software, websites, and mobile apps tailored to user needs and business objectives. It merges user research, prototyping, interface design, and interaction logic to deliver functional, visually appealing, and human-centered results.


Our web and app design services combine deep business analysis, solid UX principles, and a focus on clean, modern visuals—so you get a finished product that truly fits your users’ expectations.

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What should I consider when choosing a product design company?

When selecting a design partner, consider their expertise, portfolio, communication, reputation, and understanding of your industry. A strong product design company can translate your business needs into meaningful user experiences.


NIX has been delivering product and web design services since 1994—helping clients create human-centered, accessible, and scalable solutions that drive business growth.

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Do you provide support after the design project is completed?

Yes. At NIX, our partnership doesn’t end with delivery. We offer ongoing support, audits, and iterative design improvements to ensure your product stays relevant, functional, and visually consistent over time.
This long-term approach helps maintain design quality and ensures your digital product keeps growing along with your business.

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